Nivea Men Introduces Liquid Moisturizer Line

In the wake of longevity and men’s growing interest in grooming routines, Nivea Men has launched its first Liquid Moisturizer line.

Sensitive Liquid Moisturizer and Maximum Hydration Liquid Moisturizer reflect a growing demand for “uncomplicated, high-performance grooming products without extra steps,” according to the brand.

Maximum Hydration Liquid

Maximum Hydration Liquid Moisturizer delivers hydration that absorbs instantly without feeling “heavy or greasy.” Enriched with 5% hydrating complex with hyaluronic acid and vitamins, it smooths dry and rough skin texture, leaves skin with a “healthy-looking glow, and has a light masculine fragrance.”

Sensitive Liquid Moisturizer

Sensitive Liquid Moisturizer delivers hydration for sensitive skin. It comforts on contact without feeling heavy or greasy. Dermatologically tested and enriched with 5% Soothing Complex featuring ceramides and zinc PCA, it immediately “smooths dry, rough skin texture, absorbs in seconds, and leaves skin with a healthy-looking glow.”

Liquid Moisturizers retail for $9.99 and will be available on Amazon this month, with broader nationwide retail rollout expected in 2027.